TOTA handcrafted art jewellery is a result of an passionate art practice, sensitivity to form and unusual use of natural materials.
Creativity, decent colors, free use of geometric and organic forms are base of the unique pieces that match personality and style.
Woods such as walnut, ash, rose, poplar and oak are the main source of inspiration whose beauty and rich structure are emphasized through the color and handcrafted surfaces in an applied and decorative composition as necklace is.
Clear lines, simple forms and balanced contrasts as well as natural texture give TOTA items Nordic design’s elegance and style. Work between art and design define and embodies transformation of a sculptural object into a necklace that becomes voluminous fashion thing refereing to the selected public.
TOTA philosophy is grounded in pleasure of creation and pure aesthetic language.
TOTA items are offered in museum shops, concept and fashion stores.
Ivana Martic was born in Novi Sad (Serbia) where she studied and received MA at the Academy of Fine Arts. As a scholar of German Academic Exchange Service (DAAD) she studied at the University of Kassel and completed educational seminar “Cultural Scene” at the Goethe Institute Weimar and Berlin. She worked for over 15 years in printing media as Editor in Chief of the most successful interior magazine in Serbia (Moj stan / German license of Wohnen und Dekorieren). While she is doing fine and applied arts, writing or editing, her methodology is consistent in aesthetic approach. Key influence on jewellery production she gained in the family carpenters workshop. Ivana is a member of ULUPUDS (The Association of Applied Arts Artists and Designers of Serbia). She lives and works in Belgrade.
Ivana Martic: “Research of visual elements and materials whose ultimate goal is the achievement of good in harmony and contrasts, is actually endless fascination that the complexity of the works of art and applied art rests on a few basic shapes and colors, as well as on the fact that the number of diverse compounds of these forms is infinite”.
Photo: Dragana Udovicic/Mia Medakovic